Which Goals Are Available in Google Analytics?

In this article I’m going to take you through Which Goals Are Available in Google Analytics? hope you enjoy reading it.

Google Analytics is a powerful tool that can help you measure and optimize your website performance.

But to get the most out of it, you need to set up goals that align with your business objectives.

Goals are actions that you want your visitors to take on your site, such as making a purchase, signing up for a newsletter, or filling out a contact form.

By tracking goals, you can see how well your site is fulfilling your target outcomes, and identify areas for improvement.

But how do you set up goals in Google Analytics, and what types of goals are available?

In this article, we will answer these questions and show you how to use goals to boost your website’s success.

How to Set Up Goals in Google Analytics

Setting up goals in Google Analytics is straightforward.

Here are the steps you need to follow:

• Sign in to your Google Analytics account and select the view that you want to create goals for.
• Click on the Admin button at the bottom left corner of the page, and then click on Goals under the View column.
• Click on the + New Goal button to create a new goal.
• Choose a goal template or create a custom goal. Google Analytics provides some predefined templates for common goals, such as revenue, acquisition, inquiry, and engagement. You can also create your own custom goal based on your specific needs.
• Give your goal a name and select a goal type. The name should be descriptive and clear, and the type should match the action that you want to track. There are four types of goals available in Google Analytics, which we will explain in the next section.
• Configure your goal details according to the type you selected. For example, if you chose a destination goal, you need to enter the URL of the page that indicates a conversion, such as a thank you page. You can also assign a monetary value and a funnel to your goal, which we will discuss later.
• Save your goal and test it to make sure it works as expected. You can use the Verify feature to see the conversion rate of your goal based on the past 7 days of data. You can also use the Real-Time report to see if your goal is triggered by your visit.

Types of Goals Available in Google Analytics

As we mentioned, there are four types of goals that you can create in Google Analytics, depending on the action that you want to measure.

Here is an overview of each type and how to use it:

Destination

This type of goal is triggered when a visitor reaches a specific page or screen on your site. It is useful for tracking conversions that involve a final destination, such as a confirmation page, a download page, or a thank you page.

Duration

This type of goal is triggered when a visitor spends a certain amount of time or longer on your site or app. It is also useful for tracking engagement and loyalty, especially for sites or apps that offer content, services, or support.

Pages/Screens per Session

This type of goal is triggered when a visitor views a certain number of pages or screens or more on your site or app. This is also useful for tracking engagement and interest, especially for sites or apps that offer a variety of content, products, or features.

Event

This type of goal is triggered when an action defined as an event is performed by a visitor on your site or app. This is useful for tracking interactions that are not captured by the other types of goals, such as playing a video, clicking a button, submitting a form, or downloading a file. You need to set up event tracking on your site or app first, and then use the event category, action, label, and value to define your goal.

Benefits of Using Goals in Google Analytics

Using goals in Google Analytics can provide you with many benefits, such as:

• Measuring your website performance against your business objectives and key performance indicators (KPIs).
• Understanding your visitors’ behavior, preferences, and pain points on your site or app.
• Optimizing your website design, content, and functionality to improve user experience and conversion rate.
• Evaluating the effectiveness and impact of your marketing campaigns and channels on driving traffic and conversions to your site or app.
• Identifying new opportunities and areas for growth and improvement for your online business.

Conclusion

Goals are essential for any website that wants to succeed in the online space.

By setting up and tracking goals in Google Analytics, you can gain valuable insights into your website performance and visitor behavior, and use them to optimize your site or app for better results.

Goals are easy to create and customize and offer a variety of types and options to suit your needs.

If you haven’t set up goals in Google Analytics yet, now is the time to do so and start reaping the benefits.

Further Reading!

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