Video marketing is one of the most powerful ways to promote your brand, products, or services online.
It can help you increase awareness, engagement, conversions, and sales.
But creating and distributing effective video content can be challenging, especially if you don’t have the right tools.
That’s why I’ve compiled a list of the best video marketing tools that you can use to create stunning videos, optimize them for search engines, share them on social media, and measure their performance.
Whether you’re a beginner or a pro, these tools will help you take your video marketing to the next level in 2024.
Video Creation Tools
The first step in video marketing is to create high-quality videos that capture your audience’s attention and deliver your message.
Here are some of the best tools that can help you create professional-looking videos without breaking the bank.
1. Movavi
Movavi is a video editing software that lets you create videos with ease. You can use it to trim, crop, rotate, add transitions, effects, filters, titles, and music to your videos. You can also record your screen, webcam, or voice-over, and use the built-in media library to add stock images, videos, and audio. Movavi supports various formats and resolutions and allows you to export your videos to YouTube, Vimeo, or other platforms.
2. Promo.com
Promo.com is a video creation platform that helps you make engaging videos for social media, websites, and ads. You can choose from thousands of templates, customize them with your logo, text, and images, or upload your own footage. You can also access millions of premium stock videos, photos, and music tracks from Promo.com’s library. Promo.com also offers analytics and optimization tools to help you reach your target audience and boost your results.
3. Biteable
Biteable is a video maker that helps you create stunning videos in minutes. You can use it to make explainer videos, animations, slideshows, ads, testimonials, and more. Either start from scratch or use one of the hundreds of templates available. You can also add your own photos, videos, and audio, or use the stock assets provided by Biteable. Biteable lets you share your videos directly to social media, embed them on your website, or download them for offline use.
4. Filmora
Filmora stands out as a comprehensive video editing tool, offering users immense flexibility. Whether adjusting brightness, video speed, color effects, or utilizing standard features like trim/split and ratio/crop functions, it goes beyond with speed control, voiceovers, audio mixing, and more. Despite its rich feature set, Filmora is free, making it a powerful choice. The user-friendly interface facilitates the creation of engaging videos for brand building and social media. Compatible with Windows, Mac, Android, and iOS, Filmora, also known as FilmoraGO on mobile, ensures versatile editing across various platforms.
5. Shakr
Shakr is a tool to make videos for your brand easily. It has over 1,000 designs for your social media videos. You can change your video for different platforms like Facebook. You can make promos and business videos, and it’s easy to edit – just drag and drop your pictures and videos.
6. VidYard
VidYard is a video-focused marketing tool designed to assist you in creating engaging videos that capture your audience’s attention.
It’s a popular app, trusted by major companies such as Lenovo and Citibank.
The application is not only effective for lead generation but also facilitates corporate communication through features like employee training videos.
VidYard supports video hosting, and you can easily share your creations on social media.
With built-in analytics, you can measure the performance of your videos.
VidYard seamlessly integrates with third-party applications like HubSpot and Salesforce to enhance your marketing strategies.
7. CommonCraft
This tool assists users in making videos and animations by combining photos and videos. The platform offers various features to enhance your videos, allowing you to create explainer videos, add text overlays, and more to captivate your audience. You can also include animations and audio clips. Before making a purchase, you get the chance to preview and review your video.
8. Vimeo
Vimeo is a video editing tool designed to create engaging videos that appeal to your audience, particularly suitable for quick and straightforward social media-friendly content. It’s great for crafting simple promotional videos to boost lead generation. The premium plan offers options for more intricate videos. However, it’s worth noting that Vimeo can be relatively costly for many businesses, and access to most templates requires a premium subscription. The free version has limited features.
9. Adobe Express
Adobe Express, a product from Adobe, is tailored for creating videos suitable for social media. It’s a comprehensive tool featuring numerous pre-built templates, available in both free and paid versions, for videos and graphics. With options like storyboards, layouts, and themes, you can craft impressive social media and marketing videos at no cost. However, the free version includes watermarks in the bottom right corner of your videos. Subscribers to Adobe Creative Cloud enjoy free access to Adobe Express; otherwise, a small monthly fee applies. If Adobe Express doesn’t meet your needs, consider trying Adobe Premiere’s editing software.
10. iMovie
Mac users already have access to a fantastic video editing tool built into their laptops—iMovie. While iMovie may not have as many templates as some other tools, it provides excellent, user-friendly editing features suitable for both beginners and advanced users. What sets iMovie apart is its provision of advanced editing options for free users, a feature often lacking in other free online programs. Additionally, you can download their mobile app and enjoy free editing on the go.
Video Optimization Tools
Once you have created your videos, you need to optimize them for search engines and viewers.
This means adding relevant keywords, titles, descriptions, tags, thumbnails, captions, and transcripts to your videos.
Here are some of the best tools that can help you optimize your videos for SEO and accessibility.
- TubeBuddy: TubeBuddy is a browser extension that helps you optimize your YouTube videos and channel. It offers various features, such as keyword research, tag suggestions, thumbnail generator, video SEO, best time to publish, competitor analysis, and more. TubeBuddy also integrates with other tools, such as Canva, VidIQ, and Agorapulse, to help you manage your YouTube marketing more efficiently.
- Rev: Rev is a service that provides fast and accurate captions, subtitles, and transcripts for your videos. You can either use the automated speech recognition (ASR) option, which costs $0.25 per minute, or the human transcription option, which costs $1.25 per minute. Rev supports over 15 languages and various formats and platforms. Rev also offers a free caption editor that lets you edit and export your captions easily.
- Wistia: Wistia is a video hosting platform that helps you optimize your videos for SEO and performance. It offers features such as video SEO, custom thumbnails, interactive transcripts, video schema, and more. Wistia also provides analytics and insights on your video performance, such as views, engagement, retention, conversions, and more. Wistia also integrates with other tools, such as HubSpot, Mailchimp, and Zapier, to help you automate your video marketing workflows.
Video Distribution Tools
The final step in video marketing is to distribute your videos to your target audience and platforms.
You need to choose the right channels, formats, and strategies to reach and engage your viewers.
Here are some of the best tools that can help you distribute your videos effectively.
- Lumen5: Lumen5 is a video creation tool that helps you repurpose your blog posts, articles, and other text content into engaging videos. You can use it to create videos for social media, websites, ads, and more. You can either paste your URL or text, or use one of the templates available. Lumen5 will automatically generate a video script, select relevant images, videos, and music, and add transitions and effects. You can also customize your video with your logo, colors, fonts, and voice-over. Lumen5 lets you share your videos directly to Facebook, Twitter, Instagram, YouTube, or other platforms.
- Animoto: Animoto is a video maker that helps you create videos for social media, websites, ads, and more. You can use it to create videos from photos, videos, and text. You can either start from scratch or use one of the pre-built templates available. You can also customize your video with your logo, colors, fonts, music, and voice-over. Animoto lets you share your videos directly to Facebook, Twitter, Instagram, YouTube, or other platforms.
- Vidyard: Vidyard is a video hosting platform that helps you distribute your videos to your prospects, customers, and employees. It offers features such as video email, video landing pages, video calls to action, video personalization, and more. Vidyard also provides analytics and insights on your video performance, such as views, engagement, retention, conversions, and more. Vidyard also integrates with other tools, such as Salesforce, HubSpot, and Gmail, to help you connect your videos with your CRM, email, and other systems.
Conclusion
Video marketing is a powerful way to boost your brand in 2023. It can help you increase awareness, engagement, conversions, and sales.
But to succeed in video marketing, you need the right tools to create, optimize, and distribute your videos.
The tools mentioned above are some of the best ones that can help you achieve your video marketing goals.
Try them out and see how they can transform your video marketing strategy.
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