How to set up Google Ads conversion tracking Shopify: What You Need to Know

Google Ads conversion tracking is a feature that allows you to measure how many of your website visitors complete a desired action after clicking on your ads, such as making a purchase, signing up for a newsletter, or filling out a form.

By setting up conversion tracking, you can optimize your campaigns and measure your return on investment (ROI).

In this article, I will guide you through the steps of setting up Google Ads conversion tracking for your Shopify store.

I will also answer some common questions related to Google Ads and Shopify integration.

How to set up Google Ads conversion tracking shopify

To set up Google Ads conversion tracking for your Shopify store, you need to do the following:

1. Create a Google Ads account and link it to your Google Analytics account.
2. Enable ecommerce tracking in your Google Analytics account.
3. Create a conversion action in your Google Ads account. Choose “Website” as the source and “Purchase/Sale” as the category. Enter a name and a value for your conversion action. You can use the same value as your Shopify store currency or use a different value to track your ROI.
4. Copy the global site tag and the event snippet from your Google Ads account. You can find them under the “Tag setup” section of your conversion action.
5. Paste the global site tag and the event snippet in your Shopify store. You can do this by following the instructions [here]. Paste the global site tag in the “Additional scripts” box under “Settings > Checkout”. Paste the event snippet in the “Order processing” box under “Settings > Checkout > Order processing”. Replace “INSERT_VALUE” with “{{ subtotal_price | money_without_currency }}” in the event snippet.
6. Verify that your conversion tracking is working by making a test purchase from your Shopify store and checking your Google Ads account. You should see a conversion recorded under the “Conversions” column of your campaign report.

Congratulations, you have successfully set up Google Ads conversion tracking for your Shopify store.

Can I put Google Ads on my Shopify store?

Yes, you can put Google Ads on your Shopify store to monetize your traffic and earn extra income.

However, you need to follow some guidelines and best practices to avoid violating Google’s policies and harming your user experience.

To put Google Ads on your Shopify store, you need to do the following:

1. Create a Google AdSense account and link it to your Google Analytics account.
2. Choose the type and format of ads that you want to display on your Shopify store. You can choose from text, display, video, or native ads. You can also customize the size, color, and placement of your ads.
3. Generate ad code from your Google AdSense account and copy it.
4. Paste the ad code in your Shopify store. Paste the ad code in the “Content” section of your theme editor or in the “HTML” section of your blog post editor.
5. Review and test your ads before publishing them on your Shopify store. You can do this by using the preview mode or the sandbox mode of your theme editor or blog post editor.

Note that it may take some time for Google to review and approve your ads before they start showing on your Shopify store.

What is the difference between Google Analytics and Google Ads conversion tracking?

Google Analytics and Google Ads conversion tracking are both tools that help you measure the performance of your online marketing campaigns.

However, they have some differences in terms of how they collect, process, and report data.

Some of the main differences are:

• Data collection: Google Analytics uses cookies to track user behavior across multiple sessions and devices, while Google Ads uses click IDs to track user behavior within a single session and device.
• Data processing: Google Analytics uses last non-direct click attribution model by default, which means that it attributes conversions to the last non-direct source that brought users to your website, while Google Ads uses last ad click attribution model by default, which means that it attributes conversions to the last ad that users clicked on before converting.
• Data reporting: Google Analytics reports conversions based on when users complete an action on your website, while Google Ads reports conversions based on when users click on an ad that leads them to your website.

Because of these differences, you may see discrepancies between the conversion data reported by Google Analytics and Google Ads.

To resolve these discrepancies, you can do the following:

• Use consistent definitions and settings for your conversions across both platforms.
• Use Google Ads conversion import feature to import conversions from Google Analytics to Google Ads.
• Use Google Analytics goals import feature to import goals from Google Ads to Google Analytics.
• Use Google Analytics 360 and Google Ads 360 integration to link your accounts and share data seamlessly.

Why is my Shopify product not showing up on Google Ads?

There are several possible reasons why your Shopify product may not be showing up on Google Ads, such as:

• Your product is out of stock, unavailable, or has low inventory.
• Your product does not meet the Google Ads policies and requirements for advertising.
• Your product has low quality score, relevance, or bid compared to your competitors.
• Your product has low search volume, demand, or popularity among your target audience.
• Your product has technical issues, such as broken links, missing images, or incorrect information.

To fix these issues and make your Shopify product show up on Google Ads, you can do the following:

• Update your product availability, inventory, and information regularly.
• Review and comply with the Google Ads policies and requirements for advertising.
• Optimize your product title, description, keywords, and landing page for relevance and quality.
• Increase your product bid, budget, and targeting options to reach more potential customers.
• Research and analyze your product market, competitors, and audience to find the best keywords and strategies for advertising.
• Test and troubleshoot your product ads and landing page for errors and performance.

Why am I not getting sales from Google Ads?

There are several possible reasons why you may not be getting sales from Google Ads, such as:

• Your ads are not reaching the right people at the right time and place.
• Your ads are not compelling enough to attract clicks and conversions.
• Your landing page is not optimized for conversions and user experience.
• Your checkout process is not smooth and secure for customers.
• Your offer is not competitive or appealing enough for customers.

To improve your sales from Google Ads, you can do the following:

• Segment and target your audience based on their demographics, interests, behaviors, and intents.
• Write clear, concise, and persuasive ad copy that highlights your unique value proposition and call to action.
• Design a responsive, fast, and user-friendly landing page that matches your ad message and goal.
• Simplify and streamline your checkout process by reducing steps, fields, and distractions.
• Provide free shipping, discounts, guarantees, testimonials, and other incentives to increase customer trust and loyalty.

Is Google Ads worth it for Shopify?

Google Ads can be a powerful and profitable way to drive traffic and sales to your Shopify store.

However, it also requires time, money, and effort to set up and manage effectively.

To determine whether Google Ads is worth it for your Shopify store, you need to consider the following factors:

• Your goals: What are you trying to achieve with Google Ads? Do you want to increase brand awareness, generate leads, or boost sales? How will you measure your success?
• Your budget: How much can you afford to spend on Google Ads? How will you allocate your budget across different campaigns, keywords, and ads? How will you optimize your bids and costs?
• Your competition: How competitive is your niche or industry? How do you compare with your competitors in terms of products, prices, offers, and ads? How will you differentiate yourself from them?
• Your return on investment (ROI): How much revenue are you generating from Google Ads? How does it compare with your costs? How can you improve your ROI?

By analyzing these factors, you can decide whether Google Ads is worth it for your Shopify store or not.

You can also use tools like Google Keyword Planner, Google Analytics, and Shopify Reports to help you with your research and evaluation.

Conclusion

Google Ads conversion tracking is a useful feature that helps you measure the effectiveness of your online marketing campaigns.

By setting up conversion tracking for your Shopify store, you can optimize your campaigns and improve your ROI.

In this article, I have shown you how to set up Google Ads conversion tracking for your Shopify store.

I have also answered some common questions related to Google Ads and Shopify integration.

I hope you found this article helpful. If you have any questions or feedback, please feel free to contact me.