How to Market Your Art on Instagram

Read this article to gain insights on How to Market Your Art on Instagram.

Instagram is one of the most popular and powerful platforms for artists to showcase and sell their work.

With over one billion users worldwide, Instagram offers a huge potential audience for your art.

But how do you stand out from the crowd and attract the right buyers?

In this article, I will share some tips and tricks on how to market your art on Instagram effectively and creatively.

An image of nature painted with watercolor autumn leaves illustrating how to Market your art on Instagram
How to Market your Art on Instagram: Abstract nature painted with watercolor, autumn leaves
PHOTO | Freepik

1. Create an attractive and consistent profile

Your profile is the first impression that people have of you and your art.

It should reflect your brand, style, and personality.

Here are some things to consider when creating your profile:

  • Use a clear and catchy username that represents your art or niche.
  • Write a bio that summarizes who you are, what you do, and what makes your art unique. You can also include a link to your website or online store.
  • Choose a high-quality profile picture that showcases your face or your logo.
  • Post high-resolution photos of your art that are well-lit and edited. You can use filters, stickers, or text to add some flair to your posts.
  • Use hashtags and keywords that are relevant to your art and niche. This will help people find your posts and increase your visibility.
  • Be consistent with your posting frequency, style, and theme. You can use a grid layout, a color scheme, or a mood board to create a cohesive feed.

2. Engage with your audience and community

Instagram is not only a platform for sharing your art but also for building relationships with your followers and other artists.

Engaging with your audience and community can help you grow your fan base, get feedback, and generate sales.

Here are some ways to engage with your audience and community:

  • Respond to comments and direct messages from your followers. Thank them for their support, answer their questions, or ask them for their opinions.
  • Follow, like, comment, and share posts from other artists in your niche or genre. You can also collaborate with them on projects, challenges, or giveaways.
  • Use stories to share behind-the-scenes glimpses of your work process, studio, or events. You can also use polls, quizzes, or questions to interact with your followers and get their input.
  • Use live videos to showcase your art in real time, demonstrate your techniques, or host Q&A sessions. You can also invite other artists or guests to join you on live videos.
  • Use reels to create short and catchy videos of your art that showcase your skills, personality, or humor. You can also use music, effects, or transitions to make your reels more engaging.

3. Promote your art strategically and creatively

Instagram is not only a platform for showcasing your art, but also for selling it.

Promoting your art strategically and creatively can help you reach more potential buyers, increase traffic to your website or online store, and boost your sales.

Here are some ways to promote your art strategically and creatively:

  • Use shoppable posts to tag products in your photos or videos that link directly to your website or online store. You can also use shoppable stories or reels to highlight specific products or collections.
  • Use highlights to create collections of stories that feature different aspects of your art or business. You can use highlights to showcase new arrivals, best sellers, customer reviews, or FAQs.
  • Use giveaways or contests to reward your followers for their loyalty, generate buzz around your art, or grow your email list. You can ask your followers to like, comment, tag friends, share posts, or follow accounts as entry requirements.
  • Use influencer marketing to leverage the power of word-of-mouth and social proof. You can partner with influencers who have a large and engaged following in your niche or genre. You can offer them free products, discounts, commissions, or collaborations in exchange for promoting your art.
  • Use ads to reach a wider and more targeted audience for your art. You can use ads to boost posts that perform well organically, create campaigns that drive traffic to your website or online store, or retarget people who have shown interest in your art.

4. Try Working with Videos

Video serves as a potent tool for engagement, gaining popularity by the day.

With Instagram’s visual nature, it seamlessly accommodates video content.

Utilize this advantage to promote your gallery effectively.

Imagine hosting an hour-long Instagram Live session that some of your followers missed.

By saving and uploading it to IGTV, you ensure everyone gets a chance to watch it.

Leverage the Reels feature for easy sharing of short, TikTok-style videos – perfect for showcasing process videos like speed painting.

Inject variety into your feed with video posts.

As an animator, you could share a swift time-lapse video portraying a character study, inviting audience feedback.

Instagram has recently introduced analytics for Reels and live videos, enhancing your insights into follower engagement.

Experiment with diverse video approaches to gauge your followers’ preferences and discover your own creative inclinations.

5. Use tags and Hashtags

Although sometimes unwieldy, hashtags remain significant across various social platforms.

Employing pertinent hashtags while sharing new artwork on Instagram can effectively boost your gallery’s visibility for potential newcomers.

Ensure that the hashtags you employ align with your art.

Employing arbitrary, trendy tags unrelated to your brand or artistic style may alert the algorithm and lead to decreased engagement.

Observe artists and galleries with substantial followings to discern their hashtag and tagging practices.

Many of these tags may also resonate with your art, becoming valuable additions to your strategy.

When seeking popular hashtags for your Instagram art promotion efforts, the Explore page proves useful.

Input a tag to explore its top posts, uncovering additional hashtags used by those creators.

Creating sets of relevant hashtags, stored in your clipboard or notes app, offers a streamlined approach for future posts.

This tactic, if relevant, can save both time and effort.


Instagram is a great platform for artists to market their art online.

By following these tips and tricks on how to market your art online, you can increase your exposure, engagement, and sales.

Remember to create an attractive and consistent profile, engage with your audience and community, and promote your art strategically and creatively.

You can also experiment with different features, formats, and strategies to find what works best for you and your art.

ALSO READ: Master the Art: How to Market Jewelry on Instagram like a Pro

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