How to Get SEO Clients: A Guide for Marketers and Agencies

If you’re a marketer or an agency that offers SEO services, you know how challenging it can be to get SEO clients.

SEO is a competitive and complex field, and many potential clients may not understand the value of your work or the results you can deliver.

But don’t worry, there are proven ways to get SEO clients that will help you grow your business and reputation.

In this article, we’ll share some of the best practices and tips for finding and attracting SEO clients, based on real-world examples and success stories.

An image illustration of How to Get SEO Clients
How to Get SEO Clients: A comprehensive guide.

1. Define Your Niche and Ideal Client

One of the first steps to getting SEO clients is to define your niche and ideal client.

This will help you stand out from the crowd and target the right prospects for your services.

For example, you may specialize in local SEO, e-commerce SEO, B2B SEO, or SEO for a certain industry.

A niche will help you showcase your skills and experience, and attract clients who are looking for your specific solutions.

An ideal client is a type of client that you want to work with, based on their goals, needs, budget, and expectations.

An ideal client will value your work, pay you fairly, and give you referrals.

To define your ideal client, you can create a buyer persona that describes their demographics, pain points, challenges, and motivations.

By defining your niche and ideal client, you can create a clear and compelling value proposition that communicates what you do, who you do it for, and why you’re the best choice for them.

2. Optimize Your Website and Online Presence

Another important step to get SEO clients is to optimize your website and online presence.

After all, if you want to convince potential clients that you can improve their SEO, you need to show them that you can do it for yourself.

Your website is your online portfolio and your main marketing tool.

The website should showcase your services, your portfolio, your testimonials, and your contact information.

It should also be fast, user-friendly, and optimized for SEO.

If you want to rank for keywords that your ideal clients are searching for and demonstrate your expertise and authority in your niche.

Your online presence also includes your social media profiles, your blog, your email newsletter, and any other platforms where you can connect with your audience.

You should use these channels to share valuable content, engage with your followers, and generate leads.

3. Create and Promote High-Quality Content

Content marketing is one of the most effective ways to get SEO clients.

Content marketing is the process of creating and distributing high-quality content that educates, entertains, and engages your target audience.

This Content marketing can help you:

  • Increase your website traffic and visibility
  • Showcase your expertise and authority
  • Build trust and rapport with your prospects
  • Generate leads and conversions
  • Nurture and retain your clients

Some of the types of content that you can create and promote are:

  • Blog posts
  • E-books
  • White papers
  • Case studies
  • Webinars
  • Podcasts
  • Videos
  • Infographics
  • Checklists
  • Guides
  • Templates

The key to successful content marketing is to provide value to your audience and solve their problems.

You should also optimize your content for SEO, using relevant keywords, headings, meta tags, images, and links.

And you should promote your content on your website, social media, email, and other channels, to reach and attract more potential clients.

4. Network and Build Relationships

Networking and building relationships is another essential way to get SEO clients.

It is the process of meeting and connecting with people who can help you grow your business, such as potential clients, partners, influencers, and referrals.

It can help you:

  • Increase your brand awareness and reputation
  • Showcase your personality and values
  • Learn from others and get feedback
  • Find new opportunities and collaborations
  • Get referrals and recommendations

Some of the ways that you can network and build relationships are:

  • Attend and speak at industry events, conferences, and meetups
  • Join and participate in online communities, forums, and groups
  • Reach out and connect with influencers and experts in your niche
  • Ask for introductions and referrals from your existing clients and contacts
  • Follow up and stay in touch with your prospects and clients

The key to successful networking is to be genuine, helpful, and respectful.

You should not spam or pitch your services to everyone you meet but rather focus on providing value and building rapport.

5. Use SEO Tools and Software

Finally, one of the best ways to get SEO clients is to use SEO tools and software.

SEO tools and software are applications that help you perform various tasks and functions related to SEO, such as keyword research, competitor analysis, site audit, link building, reporting, and more.

SEO tools and software can help you:

  • Save time and money
  • Improve your efficiency and productivity
  • Enhance your quality and accuracy
  • Deliver better results and value
  • Impress and retain your clients

Some of the SEO tools and software that you can use are:

  • Google Analytics
  • Google Search Console
  • Google Keyword Planner
  • Ahrefs
  • Moz
  • SEMrush
  • Screaming Frog
  • HubSpot
  • Yoast SEO

The key to using SEO tools and software is to choose the ones that suit your needs, budget, and goals.

You should also learn how to use them effectively and ethically and keep up with the latest updates and features.

6. Create Monthly SEO Packages

Monthly packages may not be a magic solution, but based on my experience, they prove effective in boosting SEO lead generation on your website.

Why? Most potential clients visiting your site are seeking one crucial factor: pricing.

That’s why I advocate for testing monthly packages with transparent pricing.

Imagine being a potential client torn between Agency A and Agency B.

Agency A offers a custom SEO package, while Agency B lists different packages, their contents, and costs. In this scenario, clients overwhelmingly lean towards Agency B.

While custom plans make sense for unique clients, the reality is, that the majority prefer transparency without filling out forms just to know your charges.

It’s a trend you’ve likely seen, and it works.


Getting SEO clients can be challenging, but it’s not impossible.

By following the best practices and tips in this article, you can increase your chances of finding and attracting SEO clients that will help you grow your business and reputation.

To recap, here are the five ways to get SEO clients:

  • Define your niche and ideal client
  • Optimize your own website and online presence
  • Create and promote high-quality content
  • Network and build relationships
  • Use SEO tools and software

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