If you are looking for a way to create ads that adapt to different devices, audiences, and search queries, you might want to try responsive search ads.
Responsive search ads are a type of ad format that allows you to enter multiple headlines and descriptions for your ad.
Then Google Ads automatically tests and shows the best combinations to your potential customers.
In this article, I will explain how Google Ads generates responsive search ads, and the benefits and best practices of using them.
How does Google Ads generate responsive search ads?
Google Ads generates responsive search ads by allowing you to enter multiple headlines and descriptions for your ad, and then automatically testing and showing the best combinations to your potential customers.
It uses machine learning to optimize your ad for clicks or conversions, depending on your bidding strategy.
Google Ads also considers various contextual signals, such as the user’s device, location, time of day, search term, etc., to show the most relevant and effective message to each user.
Which are the three required parts of a text ad?
The three required parts of a text ad are headline, URL, and description.
The headline is the aspect of the ad that appears as a blue, underlined hyperlink.
It should include the searcher’s query and capture their attention.
The URL is the web address of the landing page where the user will be directed after clicking the ad. It should be relevant and accurate.
The description is the part of the ad that provides more information about the product or service being advertised. It should highlight the benefits and features, and include a call to action.
Responsive search ads character limit
Responsive search ads have a character limit of 30 for headlines and 90 for descriptions.
You can enter up to 15 headlines and 4 descriptions for each responsive search ad, but only up to 3 headlines and 2 descriptions will be shown at the same time.
You can also use pinning to fix certain headlines or descriptions to specific positions in your ad, but this will reduce the flexibility and diversity of your ad combinations.
How do I change the responsive search ads in Google Ads?
To change the responsive search ads in Google Ads, you need to follow these steps:
- In your Google Ads account, click the Campaigns icon.
- Click the Campaigns drop-down in the section menu.
- Click Ads.
- Find the responsive search ad you want to change and click Edit.
- Make the changes you want to your headlines, descriptions, final URL, or display path.
- Preview your changes and save your ad
How many ads should be implemented per ad group?
The recommended number of ads per ad group is at least 3.
This will allow Google Ads to test and show the best ads for each auction, using signals like keyword, search term, device, location, etc.
Having more than one ad per ad group will also enable you to run A/B testing with minor variations to see which ads perform better and which ones need improvement.
You can use optimized ad rotation to automatically prefer the best performing ads, or manual ad rotation to rotate your ads evenly or indefinitely.
What is the size of responsive search ads in Google Ads?
Responsive search ads do not have a fixed size in Google Ads. They can adapt to different screen sizes and formats, making them more suitable for mobile devices and responsive websites.
Responsive search ads can show up to three 30-character headlines, a display URL with two 15-character display paths, and up to two 90-character descriptions.
You can also apply ad extensions to them, which expands their presence on the SERP even more.
Conclusion
Responsive search ads are a powerful way to create ads that adapt to different situations and users.
By following the steps above, you can create responsive search ads that will help you reach more customers and achieve better results with Google Ads.
Ready to take your advertising prowess to the next level?
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Zowan Fayzan is a digital pathfinder specializing in SEO aficionado, e-commerce enthusiast, and connoisseur of marketing analytics.