How to Become a Freelance Ad Copywriter in 2023: Get Started Now

Hi there, and welcome to this article on how to become a Freelance Ad Copywriter in 2023.

If you are interested in learning more about this exciting and lucrative career option, you have come to the right place.

In this article, I will explain what ad copywriting is, what a freelance copywriter does, how much they make and charge, and how to become one.

What is Ad copywriting?

Ad copywriting is the art and science of writing persuasive and engaging text for various types of advertising and marketing campaigns.

Ad copy can appear in different formats and channels, such as websites, social media, email, print, radio, TV, and more.

The goal of ad copywriting is to capture the attention of the target audience, communicate the benefits and value proposition of the product or service being promoted, and motivate them to take action, such as clicking a link, signing up for a newsletter, or making a purchase.

Ad copywriting requires a combination of creativity, research, strategy, and psychology.

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This article covers everything you need to know about ad copywriting, from the basics to the best practices, plus examples and resources | PHOTO: Freepik

A good ad copywriter knows how to craft compelling headlines, hooks, and calls to action that resonate with the audience’s needs, desires, and emotions.

They also know how to use various copywriting techniques and formulas, such as AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitation, Solution), or FAB (Features, Advantages, Benefits), to structure their copy in a logical and persuasive way.

Ad copywriting is different from other forms of writing because it focuses on selling rather than informing or entertaining.

Ad copywriters have to write with a clear purpose and objective in mind and measure the effectiveness of their copy by tracking metrics such as click-through rates, conversions, sales, or ROI (return on investment).

What does a freelance copywriter do?

A freelance copywriter is a professional who writes ad copy for clients on a contract or project basis.

Freelance copywriters can work with different types of clients, such as agencies, corporations, small businesses, entrepreneurs, or nonprofits.

They can also specialize in different niches or industries, such as health and wellness, finance, travel, fashion, or technology.

Freelance copywriters are responsible for creating high-quality ad copy that meets the client’s specifications and expectations.

They typically have to:

  • Conduct market research and analysis to understand the client’s brand identity, target audience, competitors, and unique selling proposition.
  • Generate ideas and concepts for ad campaigns that align with the client’s goals and objectives.
  • Write clear, concise, and captivating ad copy that follows the client’s tone of voice and style guide.
  • Incorporate strategic keywords and SEO (search engine optimization) principles to optimize the ad copy for online visibility and ranking.
  • Proofread and edit the ad copy for grammar, spelling, punctuation, and accuracy.
  • Deliver the ad copy on time and within budget.
  • Revise the ad copy based on the client’s feedback and suggestions.
  • They have to manage their own business and handle various administrative tasks as well.

Freelance copywriters also have to:

  • Set their own rates and negotiate contracts with clients.
  • Market their services and build their portfolio and reputation.
  • Communicate effectively with clients and maintain good relationships.
  • Invoice clients and track payments.
  • Manage their time and workload efficiently.
  • Keep up with industry trends and best practices.

How much do freelance copywriters make?

The income of freelance copywriters can vary depending on several factors, such as their experience level, the complexity of the project, the type of client, the deadline, and the market demand.

According to, the average salary for a freelance copywriter in the United States is $35.56 per hour, or $59,169 per year.

However, this is just an estimate based on reported salaries, and it may not reflect the actual earnings of freelance copywriters.

Some freelance copywriters may make more or less than this average, depending on how much they charge for their services and how many projects they complete.

How much do freelance copywriters charge for advertising?

There is no definitive answer to how much freelance copywriters charge for advertising, as different freelancers may have different pricing models and strategies.

Here are some of the common ways that freelance copywriters charge for their services.

  • Per word

This is where the freelancer charges a fixed rate for every word they write.

For example, they may charge $0.10 per word, which means that a 500-word blog post would cost $50.

This method is simple and easy to calculate, but it may not reflect the value and quality of the work.

  • Per hour

This is where the freelancer charges a fixed rate for every hour they work.

For example, they may charge $50 per hour, which means that a project that takes four hours would cost $200.

This method is fair and transparent, but it may not account for factors such as efficiency and creativity.

  • Per project

This is where the freelancer charges a fixed rate for every project they complete.

For example, they may charge $500 for a landing page, regardless of how long it takes or how many words it has.

This method is flexible and profitable, but it may require more negotiation and research.

The rates that freelance copywriters charge for advertising can vary widely depending on the type and scope of the project.

For example, according to the 2020 Freelance Writing Rates Survey by ClearVoice, the average rates for different types of ad copy are:

  • PPC ad: $51-$100 per ad
  • Social media post: $26-$50 per post
  • Email: $101-$150 per email
  • Landing page: $251-$500 per page
  • Sales page: $501-$1,000 per page

These are just averages based on reported rates, and they may not reflect the actual rates that freelance copywriters charge in the market.

Some freelance copywriters may charge more or less than these averages, depending on their experience level, their niche, their location, their reputation, and their value proposition.

How to become a copywriter

If you’re interested in becoming a copywriter, here are some steps you can follow to pursue this career path.

An image to illustrate "How to become a copywriter"
Freelance ad copywriting is a lucrative and flexible career option for writers.

1. Learn the basics of effective copywriting from books, courses, blogs, podcasts, or mentors

There are many resources available online and offline that can teach you the fundamentals and best practices of copywriting.

You can try some like:

Some courses you can take are:

Some blogs and podcasts you can follow are:

Some mentors you can learn from are:

2. Choose a copywriting specialty or niche

Copywriting is a broad field that covers many types of writing and industries.

To stand out from the crowd and attract your ideal clients, you may want to specialize in a specific type of copywriting or niche.

For example, you may want to focus on writing email copy for e-commerce businesses, or writing sales pages for health and wellness products.

Choosing a specialty or niche can help you:

  • Showcase your expertise and authority
  • Charge higher rates and increase your income
  • Narrow down your target market and audience
  • Reduce your competition and increase your demand

3. Build your copywriting portfolio and website

A portfolio is a collection of your best work samples that showcases your skills and abilities as a copywriter.

A website is a platform where you can display your portfolio, as well as your bio, services, testimonials, contact details, and blog.

Having a portfolio and website can help you:

  • Demonstrate your value and credibility
  • Impress potential clients and employers
  • Generate leads and inquiries
  • Establish your online presence and brand

To build your portfolio and website, you can:

  • Use a website builder such as WordPress, Squarespace, or Wix
  • Choose a domain name that reflects your name or brand
  • Design a simple and professional layout that is easy to navigate
  • Include a catchy headline and a clear value proposition on your homepage
  • Write an engaging and persuasive about page that tells your story and showcases your personality
  • Create a services page that outlines what you offer, who you serve, how you work, and what you charge
  • Add a portfolio page that features your best work samples in various formats and niches, along with brief descriptions and results (if available)
  • Collect and display testimonials from your previous or current clients that highlight your benefits and outcomes
  • Add a contact page that invites visitors to get in touch with you via email, phone, or social media
  • Start a blog where you can share your insights, tips, case studies, or samples related to copywriting

4. Find and land copywriting gigs

Once you have your portfolio and website ready, you can start looking for copywriting gigs that suit your skills, interests, and goals.

There are many ways to find and land copywriting gigs, such as:

  • Browsing online job boards such as ProBlogger, FlexJobs, Indeed, or LinkedIn
  • Networking with other copywriters, clients, or industry professionals via online communities, social media, events, or referrals
  • Creating and sending cold emails or pitches to potential clients that you find online or offline

You can use tools such as Hunter, Voila Norbert, or to find the email addresses of decision-makers.

Use templates such as The 3-Step Cold Email Formula by Neville Medhora, The 5-Step Cold Email Pitch by Laura Belgray, or The 7-Step Cold Email Template by Joanna Wiebe to craft your emails.

  • Applying to copywriting agencies or platforms that match you with clients who need your services

You can check out agencies such as Copyhackers Agency, Express Writers, or CopyPress.

Alternatively, sign up for platforms such as Scripted, Copify, or Contently.

  • Creating and selling your own products or services related to copywriting, such as books, courses, coaching, consulting, or audits

You can use platforms such as Gumroad, Teachable, or Kajabi to create and sell your products.

Consider using tools such as ConvertKit, Mailchimp, or ActiveCampaign to build your email list and market your products.


Freelance ad copywriting is a rewarding and profitable career option for anyone who loves writing and selling.

It requires a lot of skills, knowledge, and hard work, but it also offers a lot of benefits, such as flexibility, creativity, and autonomy.

If you want to become a freelance ad copywriter, you need to learn the basics of effective copywriting, choose a specialty or niche, build your portfolio and website, and find and land copywriting gigs.

I hope this article has given you some useful information and tips on how to pursue this career path.

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