How to Create a Winning Content Curation Strategy in 2024

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Content curation is more than just sharing other people’s content on your blog or social media platforms.

It’s a way of providing value to your audience by finding, filtering, and repackaging the best content that already exists on a given topic.

Content curation can help you save time, build authority, increase engagement, and grow your network.

But how do you create a content curation strategy that works for your brand and your audience?

Here are some steps and tips to help you get started.

An image illustration of content curation strategy
Content Curation Strategy.

Tips to develop a content curation strategy

Developing successful content marketing strategies is a time-consuming process.

However, by establishing a content calendar that outlines the content types you intend to publish, you can avoid ever finding yourself in a last-minute posting crisis.

The peace of mind gained from this approach is undoubtedly valuable and well worth the initial effort.

1. Define your goals and audience

Before you start curating content, you need to have a clear idea of why you are doing it and who you are doing it for.

What are your content marketing goals and how can content curation help you achieve them?

Do you want to drive more traffic to your website, generate more leads, boost your brand awareness, or establish yourself as a thought leader?

Depending on your goals, you may need to curate different types of content, such as blog posts, videos, podcasts, infographics, ebooks, or newsletters.

You also need to know your target audience and what kind of content they are looking for.

What are their pain points, challenges, interests, and preferences?

What kind of content do they consume, share, and engage with?

How can you add value to their lives by curating content that solves their problems, answers their questions, or entertains them?

You can use tools like Google Analytics, social media analytics, surveys, or customer feedback to learn more about your audience and their content needs.

2. Select your sources and tools

Once you have defined your goals and audience, you need to find reliable and relevant sources of content to curate from.

You can use a variety of sources, such as industry blogs, websites, magazines, podcasts, newsletters, social media platforms, or online communities.

Also follow influencers, experts, or thought leaders in your niche and see what kind of content they are creating or sharing.

The key is to choose sources that are credible, authoritative, and aligned with your brand voice and values.

To make your content curation process easier and faster, you can use tools that help you discover, organize, and share content.

For example, you can use tools like Feedly, Pocket, or Flipboard to aggregate content from different sources and create your personalized feeds.

You can also use tools like Quuu, Scoop.it, or Curata to automate your content curation and get recommendations based on your keywords, topics, or categories.

You can also use tools like Buffer, Hootsuite, or CoSchedule to schedule and publish your curated content on your blog or social media channels.

3. Filter and add value to your content

In the realm of content curation, it’s not just about sifting through information.

Navigate the sea of content with a discerning eye, picking out gems that align with your objectives and audience.

Consider factors like relevance, quality, timeliness, uniqueness, and popularity as your guiding stars in the curation journey.

Tools such as BuzzSumo, Social Animal, or Ahrefs can be your companions, shedding light on how the content performs and resonates with your audience.

Yet, mere curation won’t cut it.

Elevate the content you share by injecting it with your perspective, insights, or commentary.

Craft an engaging entry with a captivating headline, a concise summary, or a thought-provoking question.

Go beyond the surface – add your unique spin, analysis, or critique.

Share why you resonate with the content or where you respectfully disagree.

Connect the dots by linking the curated content to your creations or products, demonstrating how they complement or contrast.

Ultimately, the goal is to transform curated content into a personalized, valuable, and engaging experience for your audience.

Let your expertise and personality shine through as you curate, turning information into a conversation that truly matters.

4. Monitor and measure your results

The last step of your content curation strategy is to monitor and measure the results of your efforts and see how they align with your goals.

Utilize metrics such as traffic, leads, conversions, shares, comments, likes or mentions to track the performance and impact of curated content.

Employ tools like Google Analytics, social media analytics, or email marketing analytics to collect and analyze data, gaining insights into audience behavior and feedback.

Evaluate the effectiveness of your content curation strategy and identify what works and what doesn’t using the results.

Optimize and improve your content curation strategy, making adjustments as needed based on the insights gathered.

Experiment with different types, sources, formats, and frequencies of content to observe their effects on results.

Test various headlines, images, captions, or calls to action to gauge their influence on engagement and conversions.

5. Maintain consistency and frequency

A critical aspect of any content curation strategy lies in the indispensability of a calendar.

Consistent and frequent posting is crucial to retaining the interest of today’s unpredictable customers.

With a well-thought-out plan, daily and even periodic connections become more manageable, as you have a predefined roadmap of the content you intend to share.

6. Incorporate content curation tools and platforms

In addition to following social media accounts that consistently share high-quality and captivating content, you can leverage content curation tools to discover valuable pieces.

While some of these tools may require a paid subscription, others are freely available.

These tools include:

1. Feedly
2. Pinterest
3. Post Planner
4. Bundle Post
5. Klout
6. Pocket Social
7. Belatrix
8. Hootsuite Syndicator

Utilize these tools to subscribe to RSS feeds, automatically receiving blogs related to your and your followers’ interests.

Consider reaching out to content creators to seek permission to share their work on your website or via your email list.

Next, employ tools that enable you to schedule Facebook posts.

With just about an hour of work, you can prepare content for the week across various platforms.

This proactive approach ensures a consistent and engaging online presence.

7. Attribute and give credit to sources

Although many creators incorporate their brand or logo into their content, it’s crucial to consistently acknowledge and give credit to the original creators.

Avoid attempting to present someone else’s work as your own or editing out their name or branding.

Moreover, there’s no necessity to do so.

Content curation doesn’t imply claiming sole authorship.

Your audience will value your curation skills as you introduce them to a broader range of perspectives.

The more diverse and intriguing content you showcase on your page, website, and email newsletters through a curation strategy, the more appealing it becomes.

8. Promote and share curated content

From the reader’s viewpoint, curated content should seamlessly align with the content you generate.

Therefore, maintain consistency in your brand image across your website, emails, and social media platforms.

Promote and share both your curated and original content uniformly across different channels, providing prospective customers with a clear understanding of your brand.

Optimize social media and other channels to amplify curated content

Recognize the unique strengths of each platform, tailoring content to suit the preferences of specific follower groups. Identify pieces of content that can seamlessly transition between platforms, whether it’s your original creations or curated content.

Foster engagement and interaction with your audience consistently

Encourage followers to interact with your posts, whether it’s curated or original content. Pose questions and prompt viewers to share their thoughts. Seek feedback via email or incorporate a comments section on your blog. Respond to comments appropriately, signaling to your target audience that you value a two-way conversation. Engaging in these public conversations presents valuable opportunities to build and strengthen relationships.

9. Measure and analyze performance

After a month or two, it’s advisable to set aside dedicated time to assess the effectiveness of your efforts.

The essential method for gauging success is by analyzing data.

Select specific key performance indicators (KPIs) that align with the business goals established when you initially crafted your strategy.

Examine the analytics sections of your email marketing platform and evaluate your website’s performance using Google Analytics.

By allocating time to recognize what is proving effective, you’ll be well-equipped to capitalize on your achievements in the upcoming quarter of the year.

10. Evolve and adapt your strategy over time

Every marketing strategy, including the aspect of content curation, is not fixed in stone.

Marketing often revolves around experimentation, so maintain a positive outlook even if the outcomes don’t align with your initial expectations.

Feel free to adapt and change your strategy to explore new approaches.

Nevertheless, acknowledge that building a social media following, like growing an email list, is a process that takes time.

Practice patience and consistency as you pursue strategies intricately linked to your objectives.

Conclusion

Content curation is a powerful content marketing technique that can help you achieve your goals and delight your audience.

By following these steps and tips, you can create a content curation strategy that works for your brand and your audience.

You can also use content curation tools and software to streamline and automate your content curation process and save time and resources.

Content curation can help you build trust, authority, and loyalty with your audience and grow your network and influence in your industry.

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