Wondering how to do Amazon affiliate marketing on Pinterest?
You came to the right place.
Pinterest is a popular social media platform that allows users to discover, save, and share visual content.
It can also be a great way to make money online with affiliate marketing, especially if you are promoting Amazon products.
Affiliate marketing on Pinterest is when you earn a commission by recommending other people’s products to your audience.
In this article, I will show you how to do Amazon affiliate marketing on Pinterest, with or without a website.
Affiliate Marketing on Pinterest for Beginners
If you are new to affiliate marketing, you might be wondering how to get started.
The first thing you need is an Amazon Associates account, which is free to join and allows you to access thousands of products to promote.
The next thing you need is a Pinterest account, which is also free and easy to create.
Once you have your accounts ready, you can follow these steps to start pinning your affiliate links.
1. Find a product on Amazon that you want to promote
It should be relevant to your niche and your audience’s interests.
You can use the search bar or browse the categories to find something suitable.
2. Use the Amazon Associates SiteStripe toolbar to generate your affiliate link for the product
You can find the SiteStripe at the top of any Amazon page when you are logged in as an associate.
Click on the “Text” option and copy the link that appears.
3. Create a pin for the product on Pinterest
You can use a tool like Canva to design an eye-catching image that showcases the product and its benefits.
You can also use the product images from Amazon, but make sure to add some text or graphics to make it more appealing.
4. Write a captivating description for your pin that includes relevant keywords and hashtags
You should also disclose that it is an affiliate link by adding #affiliate or #sponsored to the description.
This is not per Pinterest but the FTC.
5. Add your affiliate link to the pin by pasting it in the “Destination link” field
This is where people will be directed when they click on your pin.
6. Save your pin to a relevant board on your profile
You can create boards based on different topics, categories, or themes that match your niche and audience.
For example, if you are promoting kitchen products, you can create boards like “Kitchen Gadgets”, “Cooking Tips”, or “Recipes”.
7. Repeat the process for other products that you want to promote
You can also create multiple pins for the same product with different images and descriptions to test what works best.
How to Disclose Affiliate Links on Pinterest
As mentioned above, disclosing your affiliate links on Pinterest is not only ethical but also required by law.
The FTC requires that you clearly and conspicuously disclose any material connection between you and the seller of the product, such as receiving a commission or a free product.
The easiest way to disclose your affiliate links on Pinterest is to add a tag #ad or #sponsored in the pin description.
This will let your followers know that you are promoting a product that you are affiliated with and that you may earn a commission if they make a purchase.
You can also use other terms like #affiliate, #partner, or #collab, but make sure they are clear and understandable.
Avoid using vague or misleading terms like #link, #deal, or #thankyou, as they may not convey the nature of your relationship with the seller.
You should also avoid hiding or burying your disclosure in a long or irrelevant description, as this may not be noticed by your followers.
The disclosure should be placed close to the affiliate link and in plain view.
Here are some examples of good and bad disclosures for affiliate links on Pinterest:
Good: “I love this blender! It makes smoothies in seconds and it’s easy to clean. Check it out here #affiliate” Bad: “This blender is amazing! It has so many features and functions that I can’t list them all here. You have to see it for yourself #link”
Good: “Looking for some cozy winter outfits? I’ve rounded up some of my favorite sweaters from Amazon #sponsored” Bad: “Sweater weather is here! Here are some cute and comfy options for you #thankyou”
Good: “This book changed my life! It taught me how to overcome my fears and achieve my goals. You can get it here #ad” Bad: “If you want to learn how to live your best life, you need this book! It’s so inspiring and motivational #deal”
How to Promote Amazon Products on Pinterest
Now that you know how to create and disclose your affiliate links on Pinterest, you might be wondering how to promote them effectively.
Here are some tips and best practices to help you increase your traffic and conversions.
Promote relevant products to a specific niche
Don’t try to promote everything to everyone.
Focus on a niche that you are passionate and knowledgeable about, and choose products that match your niche and your audience’s needs and interests.
For example, if you are in the fitness niche, you can promote fitness equipment, apparel, supplements, or books.
Provide value and solve problems
Don’t just post random products without any context or explanation.
Provide value and solve problems for your followers by showing them how the product can help them achieve their goals, solve their pain points, or improve their lives.
For example, if you are promoting a skincare product, you can show how it can help with acne, wrinkles, or dryness.
Use high-quality images and catchy headlines
Your pins should be visually appealing and attention-grabbing to stand out from the crowd.
Use high-quality images that showcase the product and its benefits.
You can also use text overlays or graphics to add some personality and flair.
Use catchy headlines that spark curiosity, emotion, or urgency.
For example, instead of “Best Hair Dryer”, you can use “How to Dry Your Hair in Half the Time with This Amazing Hair Dryer”.
Optimize your pins for SEO
Pinterest is not only a social media platform but also a search engine.
This means that you can optimize your pins for SEO to rank higher in the search results and reach more people.
To do this, you need to use relevant keywords and hashtags in your pin titles and descriptions.
You can use tools like Pinterest Keyword Tool or Pinterest Trends to find popular and trending keywords in your niche.
You can also use keywords in your board names and descriptions to make them more searchable.
Be consistent and active
To grow your Pinterest account and your affiliate income, you need to be consistent and active on the platform.
You should pin regularly and frequently, at least once a day or more.
Another way is to use tools like Tailwind or Buffer to schedule your pins in advance and save time.
You should also engage with other users by following, liking, commenting, and repinning their content.
This will help you build relationships, increase your exposure, and drive more traffic to your pins.
Where do I put Affiliate Links on Pinterest?
You can put affiliate links on Pinterest in two places: the destination link field and the pin description.
The destination link field is where you paste your affiliate link when you create or edit a pin.
This is where people will be directed when they click on your pin.
The pin description is where you write a brief summary of what your pin is about and why people should click on it.
You can also include your affiliate link here as a backup option in case the destination link doesn’t work or gets blocked.
However, you don’t need to put your affiliate link twice in the same pin. It is enough to put it once in either place, as long as you disclose it properly.
How many affiliate links can you post on Pinterest?
There is no official limit on how many affiliate links you can post on Pinterest, as long as you follow their guidelines and policies.
However, you should avoid spamming or overloading your followers with too many affiliate pins, as this may hurt your reputation and engagement.
You should also diversify your content and mix your affiliate pins with other types of pins, such as original content, curated content, or user-generated content.
A good rule of thumb is to follow the 80/20 principle, which means that 80% of your pins should be non-promotional and 20% should be promotional.
This will help you build trust and authority with your audience, as well as provide value and variety.
Can you do affiliate marketing on Pinterest without a website?
Yes, you can do affiliate marketing on Pinterest without a website, as Pinterest allows you to directly link to the product page of the seller using your affiliate link.
However, having a website can be beneficial for several reasons:
- It can help you build your own brand and online presence, which can increase your credibility and influence.
- It can help you capture leads and grow your email list, which can increase your conversions and sales.
- It can help you create more content and drive more traffic to your pins, which can increase your exposure and reach.
- It can help you diversify your income streams and monetize your traffic in other ways, such as display ads, sponsored posts, or digital products.
Therefore, if you are serious about affiliate marketing and want to scale your business, you should consider creating a website or a blog for your niche.
Conclusion
Pinterest is a powerful platform for affiliate marketing, especially for Amazon products.
You can use it to reach millions of potential customers who are looking for inspiration and solutions.
By following the tips and best practices in this article, you can create and promote your affiliate pins effectively and ethically.
You can also use tools like Canva, Tailwind, or Buffer to design, schedule, and optimize your pins.
Whether you have a website or not, you can start making money online with Pinterest and Amazon today.
Zowan Fayzan is a digital pathfinder specializing in SEO aficionado, e-commerce enthusiast, and connoisseur of marketing analytics.